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GravyBlock vs Adaptify

GravyBlock vs Adaptify: which fits your business?

Adaptify is an SEO automation platform aimed at agencies serving multiple clients. GravyBlock is a self-serve product for the owner of a local business.

What this means for your business

If you are an agency, Adaptify is aimed at you. If you are the business owner, GravyBlock starts with a free scan and self-serve signup.

What Adaptify is known for

Adaptify publicly describes automated content, link and reporting features for agencies, including white-label options.

  • Agency and white-label workflow.
  • Content publishing to common CMS platforms.
  • Built for managing several clients.

Adaptify may be the better choice if

Every business is different. These are the situations where Adaptify is the more natural fit.

  • You are an agency that needs white-label workflows across many clients.
  • You want to resell automated SEO under your own brand.

GravyBlock may be the better choice if

And these are the situations where GravyBlock is the more natural fit.

  • You are the business owner and want a self-serve product for one business.
  • You do not want to involve an agency.

How GravyBlock differs

GravyBlock is built for a single business and does not guarantee links; outreach is personalized and a link only counts once verified live.

  • Writes articles and service-area pages from your own website's information and publishes them to your connected WordPress, Webflow or Shopify site, then checks the page is live.
  • Publishes a weekly Google Business Profile post and adds your own website images to your profile once Google is connected.
  • Posts Google review replies automatically once Google is connected, and once your booking or invoicing system is connected, asks real completed customers for a review.
  • Pitches relevant local organizations for links and only counts a link once it is verified live. Links are never guaranteed.
  • Checks that your name, phone and address agree across your website, Google, and where connected Yelp and Facebook, and alerts you when they drift. It does not build or fix listings on hundreds of directories.
  • GravyBlock is $39.99/month.

Check current details

Features and pricing change often. Confirm Adaptify's current plans and capabilities on its own website before deciding.