GravyBlock vs BrightLocal
GravyBlock vs BrightLocal: which fits your business?
BrightLocal is an established local SEO platform with reporting, listing and review tools that is popular with agencies. GravyBlock is a lower-cost option for small business owners who want that work decided and handled automatically without a marketing team.
What this means for your business
Both can be a good fit depending on whether you want a toolkit to operate yourself or a system that decides and does the work for you. Check each vendor's current features and pricing before deciding.
What BrightLocal is known for
BrightLocal is known for local rank tracking, citation and listing tools, review tools and white-label reporting, and today offers a broad set of local SEO features.
- Reporting and rank tracking widely used by agencies.
- Listing and citation management tools.
- Review management and local search reporting.
BrightLocal may be the better choice if
Every business is different. These are the situations where BrightLocal is the more natural fit.
- You or your agency want detailed reporting, rank tracking and citation tools to operate directly.
- You manage several clients or locations and want white-label reports.
GravyBlock may be the better choice if
And these are the situations where GravyBlock is the more natural fit.
- You are a single-location owner who wants the work decided and done for you.
- You do not want to learn a toolkit or interpret reports each month.
How GravyBlock differs
GravyBlock focuses on a narrower set of automatically chosen actions and is priced for single-location owner-operators.
- Writes articles and service-area pages from your own website's information and publishes them to your connected WordPress, Webflow or Shopify site, then checks the page is live.
- Publishes a weekly Google Business Profile post and adds your own website images to your profile once Google is connected.
- Posts Google review replies automatically once Google is connected, and once your booking or invoicing system is connected, asks real completed customers for a review.
- Pitches relevant local organizations for links and only counts a link once it is verified live. Links are never guaranteed.
- Checks that your name, phone and address agree across your website, Google, and where connected Yelp and Facebook, and alerts you when they drift. It does not build or fix listings on hundreds of directories.
- GravyBlock is $39.99/month.
Check current details
Features and pricing change often. Confirm BrightLocal's current plans and capabilities on its own website before deciding.