Frequently asked questions

What is GravyBlock?

GravyBlock is an automated local SEO platform for small and local businesses. It writes articles and service pages from your own website's facts and publishes them to your connected website, posts weekly to your Google Business Profile, replies to your Google reviews, sends personalized outreach to relevant local organizations, and tracks your Google rankings. It decides what will help and does it automatically, after a one-time setup.

How does the free scan work?

Enter your business name and location and we'll generate a visibility score in about 60 seconds. You'll see how your Google Business Profile, reviews, citations, and AI search presence stack up against competitors. No credit card required.

Do I need to install anything?

No. GravyBlock is fully web-based. For content publishing you connect your WordPress, Webflow or Shopify website once, and to post to Google and Facebook you authorize those accounts once. We walk you through it during onboarding in a few clicks.

What access does GravyBlock need, and can I take it back?

Only what the work needs, and only when you grant it: your website (WordPress, Webflow or Shopify) to publish content, your Google account to post to your Google Business Profile and reply to reviews, your Facebook Page to post, and a booking or invoicing system to ask real customers for reviews. You grant each once, and you can revoke any of them at any time from that account's own settings or by emailing support. See our Privacy Policy for how information is handled.

What does GravyBlock not do?

It does not guarantee rankings, links or traffic. It does not rewrite your existing pages from Search Console data, change your Google profile's hours or categories, watch competitors continuously, build listings on hundreds of directories, or post to Reddit or forums. The features page sorts everything into automatic, automatic after a connection, monitoring only, and not offered.

How long before I see results?

There is no fixed timeline, and no one can honestly promise one. Rankings depend on your market, your competitors and where you start, and search engines take time to re-crawl and re-evaluate a site. We don't publish a results statistic we can't back with real data. What you can see: your workspace lists the work GravyBlock has completed and verified, and your visibility score refreshes so you can watch it change.

How much does GravyBlock cost?

GravyBlock is $39.99 a month: one plan, no setup fee, no contract. Cancel anytime, with a 30-day money-back guarantee. The scan and report are free.

Is there a free version?

The scan and report are free, with no credit card: a full visibility score, a prioritized list of what we found, and a one-time competitor snapshot. There is no ongoing free subscription. The ongoing, automatic work (publishing, posting, review replies, outreach and monitoring) requires a paid plan.

Does GravyBlock cover multiple locations?

Each subscription covers one business and one location. If you run several locations, you can start a separate subscription for each one.

Is there a contract or commitment?

No contracts. GravyBlock is month-to-month. Cancel any time from your dashboard and you won't be charged again.

What is your refund policy?

All paid plans include a 30-day money-back guarantee. If you're not happy in the first 30 days, email support@gravyblock.com and we'll refund you in full. No questions.

What payment methods do you accept?

We accept all major credit and debit cards (Visa, Mastercard, Amex, Discover) via Stripe. We do not store card details. Stripe handles all payment processing.

Will I be charged if I cancel?

No. Cancel before your next renewal date and you won't be charged. You keep access through the end of the period you paid for.

Who writes the content GravyBlock publishes?

Our AI writes articles and service pages using facts taken from your own website, so nothing is written about details your site does not state. They are published to your connected WordPress, Webflow or Shopify site and checked to confirm the page is live.

How does GravyBlock know what my business actually offers?

GravyBlock keeps learning from your current website so its marketing stays based on what your business actually offers, not a stale snapshot from signup day. It checks for changes daily and does a deeper re-read at least once a week, so if you add a service, change your hours, or run a new offer, that shows up in what GravyBlock writes and posts without you telling it.

Will the content hurt my site if Google detects it's AI?

Google's guidance says it rewards helpful content however it is produced. GravyBlock writes articles from facts on your own website and checks that each page is live, so it does not invent details about your business. We can't promise how any page will rank.

What does 'local outreach' mean?

GravyBlock finds relevant local organizations, pitches one useful page from your website to a real published contact, follows up once, and only counts a link once it is verified live on their site. Links are never guaranteed, and replies go to you. Outreach is limited to a small number of relevant, real contacts per month, and links are never guaranteed.

What is the AI search check?

We prompt ChatGPT, Perplexity, and Gemini with queries like 'best [service] in [city]' and check whether your business is mentioned. This tracks your visibility in AI-generated answers, a growing share of how people find local businesses.

How does the review inbox work?

GravyBlock monitors your Google, Yelp and TripAdvisor reviews and alerts you when a new one arrives. Replies to Google reviews are posted automatically once your Google account is connected. Yelp and TripAdvisor do not allow replies through their API, so those are monitored and flagged for you instead — not a task added to your plate. Negative reviews are flagged.

Does GravyBlock fake reviews?

No. Never. Fake reviews violate Google's terms of service and can get your Business Profile suspended. Once you connect your booking or invoicing system, GravyBlock automatically emails every real completed customer the same neutral request to leave a Google review — no picking who gets asked, no sending anything yourself. All reviews stay genuine, public, and unselected by you.