Glossary
Google Business Profile
Definition
Google Business Profile (GBP) is a free listing that controls how your business appears in Google Search and Google Maps, including your name, address, hours, photos, and customer reviews.
In depth
A complete and active Google Business Profile is the single most important factor in local search visibility. Google uses GBP data to populate the local pack, Maps results, and Knowledge Panels. Businesses with fully verified profiles, accurate categories, up-to-date hours, and regular photo uploads consistently outrank competitors with sparse or unclaimed listings. GBP also serves as the primary surface where customers leave reviews and ask questions.
Related terms
- Local SEO
Local SEO is the practice of optimizing a business's online presence so it appears prominently in geographically relevant search results, including Google Maps and the local pack.
- Review Signals
Review signals are the quantity, recency, rating, and sentiment of customer reviews on Google and other platforms, and they directly influence local search rankings and customer conversion.
- NAP Consistency
NAP consistency refers to having your business Name, Address, and Phone number identical across every online listing, directory, and web page where your business appears.
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