Local SEO Statistics 2026

of all Google searches have local intent.

Source: Google

of people who search for something nearby on a smartphone visit a business within a day.

Source: Google

of local searches result in a purchase within 24 hours.

Source: Google

growth in “near me” searches over the past two years.

Source: Google Trends

of consumers who do a local search on mobile call or visit a business within a week.

Source: Nectafy / Google

of local search clicks go to the top 3 map pack results.

Source: BrightLocal

more views go to businesses with a complete Google Business Profile.

Source: Google

more clicks for complete profiles vs. empty ones.

Source: Google

average ranking lift for businesses that post to GBP weekly vs. not at all.

Source: Whitespark

of the local pack ranking algorithm is attributed to GBP signals.

Source: Moz Local Search Ranking Factors

of consumers read online reviews for local businesses.

Source: BrightLocal

average review count of businesses ranking in the local top 3.

Source: BrightLocal

of consumers read businesses’ responses to reviews.

Source: BrightLocal

more reviews, on average, for businesses that respond to reviews.

Source: Harvard Business Review

of consumers only pay attention to reviews written in the last month.

Source: BrightLocal

of local listings have at least one inconsistency in name, address, or phone.

Source: Moz

most common reason businesses fail to rank in the local pack: NAP inconsistency.

Source: Moz

position improvement typical after building 20+ quality citations.

Source: Whitespark

of consumers have used AI to find a local business in the past year.

Source: BrightLocal

annual growth in consumers using AI for local discovery.

Source: BrightLocal

of mobile local searchers never scroll past the map pack / AI overview.

Source: Industry estimate