Free tool
Google Business Profile Checker
See exactly what Google and potential customers see when they evaluate your business profile. Our free scan checks every signal that affects your local search ranking.
Takes 30 seconds. No account required.
What the checker looks at
Your Google Business Profile is the single most important factor in local search rankings. Here is what we check and why each one matters.
Profile completeness
Business name, address, phone, hours, and website all present and consistent.
Photo coverage
At least 5 photos including interior, exterior, and team or product shots.
Category accuracy
Primary category matches your actual services. Secondary categories add relevant coverage.
Review count
15+ reviews is a strong signal. Under 5 is a visible gap for most local searches.
Rating
4.0+ is considered trustworthy. Under 3.8 is a conversion risk even for high-ranking profiles.
Review recency
Reviews in the last 90 days show an active, engaged business.
Owner response rate
Responding to reviews signals professionalism and boosts click-through rate.
Services and products listed
Adding specific services or products helps match intent-based searches.
Q&A section
Answered questions on your profile show up in search and pre-empt objections.
Posts activity
Regular GBP posts show freshness and can capture attention in the knowledge panel.
Why GBP completeness matters so much
Google uses your Business Profile as its primary data source for local search results. A thin or inconsistent profile is harder to rank and harder for customers to trust.
Businesses with complete profiles, regular photo updates, and high review volume consistently outrank nearby competitors with higher domain authority or more backlinks. Local search rewards engagement signals, not just SEO authority.
The checker runs against your live Google data, not cached information. The score you get reflects your profile today.
Common GBP problems we find
- !Business name has keywords stuffed in it (violates Google's guidelines and risks suspension).
- !Primary category is too broad — "Restaurant" instead of "Italian restaurant" or "Pizza delivery".
- !No photos uploaded in the last 6 months, signaling an inactive profile.
- !Under 10 reviews despite 3+ years in business.
- !Phone number or address doesn't match website contact page (citation inconsistency).
- !Services menu is empty even though the website lists 8+ offerings.
Run your free GBP check now
Enter your business name and city. We will pull your Google data and score every signal in 30 seconds.
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