Glossary
GEO Audit
Definition
A GEO (Generative Engine Optimization) audit evaluates how accurately and consistently your business information appears across the sources that AI search tools use to generate answers.
In depth
A GEO audit checks whether your business name, address, phone, services, and categories are consistent and corroborated across your website, Google Business Profile, citation sites, social profiles, and high-authority local mentions. It also probes AI tools directly to see whether they mention your business and whether that information is accurate. GEO audits are increasingly important as AI-powered search displaces traditional blue-link results for local queries, and customers start asking assistants rather than searching keywords.
Related terms
- AI Search Visibility
AI search visibility is the likelihood that AI assistants like ChatGPT, Perplexity, and Google's AI Overviews mention or recommend your business when a user asks a local question.
- NAP Consistency
NAP consistency refers to having your business Name, Address, and Phone number identical across every online listing, directory, and web page where your business appears.
- Citations
Citations are online mentions of your business's name, address, and phone number on directories, review sites, data aggregators, and local websites — with or without a link.
- Local SEO
Local SEO is the practice of optimizing a business's online presence so it appears prominently in geographically relevant search results, including Google Maps and the local pack.
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